The B2B lead enricher
Make runs the pipe, Perplexity grounds the company, Claude scores and writes. Apify and Gmail stay infra.
Who owns what
Make
The clock — scrape in, mail out, follow-up waits. Not the research and not the copy.
Try Make (opens in a new tab)Perplexity AI
The live web — firmographics and citations. Not the ICP score and not SMTP.
Try Perplexity AI (opens in a new tab)Claude
The qualify-and-write step — fit, reason, first line. Not the crawl and not send.
Try Claude (opens in a new tab)
How to use this stack
- Land a list you are allowed to crawl. Deduplicate before any model sees a row.
- Make sends each domain to Perplexity for a sourced one-liner, then to Claude for ICP fit.
- Keep only yes. maybe goes to a human sheet. no is dropped.
- Make sends the mail and the one follow-up. Stop. HubSpot is a write, not a personality.
Why we picked this: B2B lead gen as a pipe: scrape, enrich, filter, mail, follow up