The Fathom win/loss stack
Fathom records the discovery call, Claude scores MEDDPICC, Zapier writes the ClickUp deal. Not Linear tickets.
Who owns what
Fathom
The tape — diarization, objections. Not CRM fields.
Try Fathom (opens in a new tab)Zapier
The hop — call-ended to Claude to ClickUp. Not the score.
Try Zapier (opens in a new tab)Claude
The score — MEDDPICC, competitors, risk. Not the webhook.
Try Claude (opens in a new tab)ClickUp
The deal card — stage, custom fields. Not engineering bugs.
Try ClickUp (opens in a new tab)
How to use this stack
- Fathom on the commercial call. Do not drop this into Linear.
- Zapier on call-complete. One orchestrator.
- Claude returns typed scores. Zapier patches the ClickUp deal — not a sprint issue.
- This is not meeting-to-backlog. That one turns internal standups into engineering work.